Privacy Policy

Effective Date: April 25, 2026  |  Last Updated: April 25, 2026

WebPath Agency (“we,” “us,” or “our”) operates webpath.agency. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

1. Information We Collect

Information you provide: When you submit a contact form, schedule a consultation, or subscribe to our newsletter, we may collect your name, email address, phone number, and business name.

Information collected automatically: When you visit our site, we automatically collect certain technical data through Google Analytics 4, including your IP address (anonymized), browser type, device type, pages visited, referring URL, and session duration. We also collect standard web server logs via our CDN provider (Cloudflare).

2. How We Use Your Information

  • To respond to your inquiries and provide our services
  • To analyze website traffic and improve our site (via Google Analytics 4)
  • To ensure site security and performance (via Cloudflare)
  • To send you information you requested, such as newsletters

3. Cookies & Tracking Technologies

We use Google Analytics 4 with Google Consent Mode v2 to understand how visitors use our site. This sets the following cookies:

  • _ga — Distinguishes unique users. Expires after 2 years.
  • _ga_* — Maintains session state. Expires after 2 years.
  • _gid — Distinguishes unique users. Expires after 24 hours.

For visitors in the United States: Analytics cookies are enabled by default. You can opt out at any time by enabling Global Privacy Control (GPC) in your browser, or by using Google’s Analytics Opt-Out Browser Add-on.

For visitors in the EU/EEA/UK: Analytics cookies are blocked by default and only activated if you provide explicit consent through our cookie banner, in compliance with GDPR and the ePrivacy Directive.

We do not use any advertising cookies, remarketing pixels, or cross-site tracking technologies.

4. Third-Party Service Providers

We use the following third-party services that may process limited personal data on our behalf:

5. Do Not Sell or Share My Personal Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. We have not sold or shared personal information in the preceding 12 months.

6. Global Privacy Control (GPC)

We honor Global Privacy Control signals. When your browser sends a GPC signal, we treat it as a valid opt-out request under applicable state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA). When GPC is detected, Google Analytics tracking is automatically disabled for your session.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Know/Access — Request what personal information we have collected about you.
  • Right to Delete — Request deletion of your personal information.
  • Right to Correct — Request correction of inaccurate personal information.
  • Right to Opt-Out — Opt out of the sale or sharing of personal information (we do not sell or share, but you may still submit a request).
  • Right to Non-Discrimination — We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us at brayden@webpath.agency. We will respond within 45 days.

8. Data Retention

Contact form submissions are retained for as long as necessary to fulfill your request and maintain our business relationship. Google Analytics data is retained for 14 months, after which it is automatically deleted by Google.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including HTTPS encryption, secure hosting, and access controls. However, no method of transmission over the Internet is 100% secure.

10. Children’s Privacy

Our site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 13, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

WebPath Agency
Email: brayden@webpath.agency
Website: webpath.agency