We repositioned a tax advisor as the premium expert.
TjamesonTax had the skills but not the image. We redesigned their website from the ground up, repositioning them as a trusted, professional tax practice — attracting higher-budget clients who value expertise.
Targets this rebuild was engineered to hit — not audited client analytics.
Real expertise. Wrong clients.
TjamesonTax offered expert tax preparation, consulting, and accounting — but their outdated website did not reflect their expertise. Potential clients saw an amateur site and assumed amateur service, choosing competitors who simply looked more professional.
Unprofessional website that didn’t reflect expertise
Attracting price-shoppers with tiny budgets
Clients treating her casually and without respect
No client portal or online booking system
Undercharging due to perceived lack of authority
No differentiation from low-cost tax prep chains
I know my work is excellent, but my website makes me look like a hobby. Clients haggle on price and don’t take my recommendations seriously.
— Kelsea Bernasek, Owner
Four pillars.
One transformation.
Strategic Positioning
Defined TjamesonTax as a premium, trusted tax advisor — not a discount prep service. Positioned Kelsea’s expertise to attract clients who value quality over price.
Professional Branding
Created a clean, authoritative visual identity with teal and navy tones that communicate trust, professionalism, and financial expertise.
Website & Conversion
Built a modern site with online booking, a secure client portal, and strategic CTAs that convert visitors into premium clients effortlessly.
SEO & Performance
Implemented local SEO for Omaha-area searches, optimized page speed, and added structured data to position TjamesonTax above competitors in search results.
A website that commands respect.
The professional website we designed and built for TjamesonTax. A complete transformation from their previous site.
TjamesonTax website redesign screenshot.
Fully responsive — optimized for desktop, tablet, and mobile.
Built to win
better clients.
These are the outcomes the rebuild was engineered to hit. We don’t publish a client’s private analytics, so treat them as targets rather than audited results.
Price-shoppers with minimal budgets
average client budget size
Treated casually, not respected as expert
Recognized as trusted premium tax advisor
Unqualified inquiries, low conversion
increase in higher-quality leads
No portal, phone-only communication
client satisfaction with new portal
Figures in the right-hand column are the targets set out above — not audited client results.
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Since the creation of our new site, I've been acquiring clients who not only treat me with more respect and professionalism, but also come with significantly larger budgets, allowing for more ambitious projects!
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